THE ESSENCE OF A SANTINI ICE CREAM IN A PICOLÉ FORMAT

 

Inspired by the expertise of more than 70 years of history and the success of Santini ice creams, Picolini was created in 2021 – an artisanal ice cream on a stick, without artificial colouring or preservatives backed by the signature quality of Santini. Massive Reach has been linked to this project since the beginning, being responsible for the brand identity, naming, logo design and policy manual, planning, campaigns and brand management.